Today, there are a lot of niche travel segments, known by a whole lot of fancy names. Popular ones are Eco, Rural, Cruise, Sports, Adventure and Wildlife Tourism.
India’s prospects as a Niche destination:
India’s niche is built around Cultural, Heritage and Adventure Tourism with its diverse topography and geopolitical heritage. While these core areas continue to drive tourism there have been efforts to create niche tourism products like Medical and Wellness, Rural Tourism, Eco-tourism, Wildlife Tourism, etc. in the last decade.